Impact stands through audiovisual resources

Fairs are becoming larger, to give a specific example, ISE 2024 (Integrated Systems Europe) had 82,000 square meters of exhibition space. 1,408 exhibitors welcomed 74,000 attendees from 162 countries. With these numbers it is evident that there is enormous difficulty in standing out and attracting visitors. Audiovisual resources generate a sound or visual impact, reinforcing the exhibitor's brand image, and if used well they also generate an emotional impact. 

What exactly do we mean when we refer to the impact that audiovisual resources have? 

  

Content 

The visitor can contact the stand due to interest in the brand. Others, on the other hand, spend a few seconds of attention in front of it, which is why the content they are going to view can be key to capturing their attention. Videos make it easy to show the full potential of the brand without taking up much space.

There are many forms of display, but to mention the main and most current ones, we start with the LED display for stands. Many stands use it as a back wall, creating a powerful set. 

The contents can be very varied and with good content management the visualization can be opened to interactivity, offering visitors the power to play, as is the case with video game creation companies. 


By using a modular composition, an LED screen can offer multiple sizes and formats. Its composition is feasible both with ground support and at a certain height, even flown. LED televisions are also a great visual resource for stands, and height-adjustable stands are used for correct viewing. The tiny thickness and light weight of an LED television allows them to be hung on the wall with the relevant support. 

Content Broadcast 

Currently, many stands share their content on social networks to reach a much larger audience and thus reinforce their brand image. This is the case of the media corners, which are spaces created to conduct interviews during the days that the fair lasts. These are covered with cameras, lighting, microphones and streaming broadcast. When there is a broadcast, the LED screen can incorporate the backgrounds designed for this purpose, and when not, it is used as a content transmitter for the stand with videos. 

Live Events 

Many brands hold live events from their stand, these can be very varied from showcookings, to product demonstrations, or shows with actors. They are mostly covered with cameras and played live on display screens and with direct sound or with selected music tracks. 

If you are thinking of creating a strong impact from your stand, MD Miguel Diaz Servicios Audiovisuales offers you for rent a wide variety of LED screens for tradeshows, televisions and LED monitors for exhibition stand with floor and wall mounts, sound, lighting, cameras, content management and broadcast in professional streaming. 
We rent audiovisuals for both national and international fairs, offering installation, transportation and 24/365 technical supervision.

Don't hesitate to contact us for more information!