More than 161,000 people attended this year's Sónar Festival. This year's program brought together more than 1,400 artists, exhibitors, and speakers, including the new Nissan Micra.
This time, Nissan created a stand where attendees were the protagonists of a unique sensory experience. A thermal camera measured visitors' energy, which was converted into striking visuals generated by artificial intelligence. This interaction with the audience challenged conventional approaches and achieved greater participation. The result was a blend of technology and creativity, very much in keeping with the festival.
“A visual experience generated by the energy of the audience"
MD installed a 4 meter high by 12 meter long LED screen, configured with a 45 degree lateral split for a more immersive experience. In addition, another 3.5 x 2 LED screen served as a support to cover a larger visual area.
Festivals are getting bigger and bigger, and it's incredibly difficult to stand out and attract visitors. Audiovisual resources create a sound or visual impact, reinforcing the exhibitor's brand image, and if used well, they also generate an emotional impact.
If you are thinking of creating a strong impact from your stand, MD Miguel Diaz Servicios Audiovisuales offers you for rent a wide variety of LED screens for tradeshows, televisions and LED monitors for exhibition stand with floor and wall mounts, sound, lighting, cameras, content management and broadcast in professional streaming.
We rent audiovisuals for both national and international fairs, offering installation, transportation and 24/365 technical supervision.
Don't hesitate to contact us for more information!
@pablo_reche
Agencia: Actimundi Creative Agency
