ESADE Events Special edition

ESADE Alumni Magazine analyzes the events, a constantly booming sector and innovation, which is recovering definitively from the global crisis and in which they detect new trends that have been imposed and give way to future developments. The technological trends are those that, for a few years, mark the way in the events sector, given the integration with the digital strategy of the companies of some events that play an important role in brand creation and the construction of the Relations with different audiences. To this are added new guidelines, such as corporate social responsibility, new formats, original and impactful, or wellness and wellness as a theme.

Excerpt from phrases in the interview with Ferran Díaz, Director of MD Audiovisual Services.

“Today an event must be an experience. A true generator of sensations that add value both to the company, and above all to the participants. ”

"In MD we work conceptually projects to generate emotion and although obviously the classic formats still exist, we are currently looking to innovate, create the" wooow "effect, do different things and above all live the sensations in the first person."

“Despite the logical increase in digital events, the future goes through hybridization. The great challenge that arises is to combine this virtual environment with face-to-face events, achieving a hybrid event that combines the digital world with the physical one. A balance that includes face-to-face activities, so that events continue to be a meeting point that favors interpersonal interaction and communication. ”

"The challenge is to make the event an extension of our increasingly sustainable work methodology."