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ESADE Events Special edition


ESADE Alumni Magazine analyzes events, a sector in constant boom and innovation, which is definitely recovering from the global crisis and in which they detect new trends that have been imposed and give way to future developments.

Extract of phrases from the interview with Ferran Díaz, MD Audiovisual Services Director .

"Today an event must be an experience. An authentic generator of sensations that add value to both the company and, above all, to the participants. " 

"In MD, we conceptual work projects to generate emotion and although obviously the classic formats continue to exist, we are currently looking to innovate, create the" wooow "effect, do different things and above all live sensations in first person."

"Despite the logical increase of digital events, the future is through hybridization. The great challenge that arises is combining this virtual environment with face-to-face events, achieving a hybrid event that combines the digital world with the physicist. A balance that includes face-to-face activities, so that events continue to be a meeting point that favors interaction and interpersonal communication. "

"The challenge is to make the event an extension of our increasingly sustainable work methodology."