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Refik Anadol imagines L'Or de J'adore

Art and technology merge thanks to the collaboration between Dior Parfums and digital artist Refik Anadol. His digital sculptures based on data processed through Artificial Intelligence have given him great global recognition, with work exhibited in the prestigious MOMA museum.

Refik Anadol – L’Or de J'adore

For the launch of L'Or de J'adore, Anadol has attempted to search for floral motifs by extracting data from the perfume's composition, using artificial intelligence in a series of hypnotic undulations that drip pure gold.

“Beauty in audiovisual art performance” 


MD Servicios Audiovisuales has installed LED screens in the Convent dels Àngels of the MACBA (Museum of Contemporary Art of Barcelona), configured vertically to the proportional dimensions of the work. Anadol manages to create absolute beauty in his art, with globally applauded audiovisual performances.

MD has a large stock of LED screens for rent, of different formats and sizes, both for indoor and outdoor use.

Don't hesitate to contact us for more information!

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