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Travel Managers - MICE


The Corporate Travel Manager has become the key to MICE events, the Business and Events Tourism industry. MICE is the English abbreviation for Meetings, Incentives, Conferences and Exhibitions. The importance of tourism in Spain is not new, and business tourism is no less important for our events sector. We are leaving the restrictions behind, and Travel Managers will be key in the recovery of our sector.

A Travel Manager is the person in charge of managing the trips of a company. A TM searches for flights, hotels, transfers, meals, rooms and venues for events, and all with the best value for money. In Spain we have large infrastructures and facilities with the highest quality standards, which obviously satisfy the TM as a business destination. Business tourism is also of quality, and countries benefit from this sector.

The Travel Manager is mostly female with 79%. Men occupy 21% of the total according to the Iberian Business Travel Association. Generally in international entities, with postgraduate studies and with more than 10 years in the job. A profile with the ability to negotiate to get the best destinations, prices, discounts and with great communication skills. A Travel Manager can translate into cost savings of more than 20% per year. TM's work is one of the professions of the future in the MICE sector,

The TM knows the news in the audiovisual sector, despite the constant technological change. It is customary to be very clear about the type of event, the audiovisual equipment and the technical personnel that it demands. He rarely seeks advice and design, although it is an innovative profile open to proposals. The provider's know-how is a plus in contracting services. Companies in the events sector who know and have worked in the most common venues and venues are usually the most demanded. For years, Barcelona (pre pandemic) has been positioning itself as one of the first cities in Europe and the world to host this type of event.

MD Servicios Audiovisuales has a stand at the IBTM World fair, the main meeting point for those responsible for the incentives, events and meetings sector who wish to embark on business projects worldwide. MD is a member of the Barcelona Convention Bureau, with long experience in MICE business tourism.
MD offers all audiovisual support for the Travel Manager at MICE events


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