Tous jewelry has been present at the Primavera Sound music festival, located in the Parque del Fórum by the sea. The firm's iconic bears have been reinterpreted creating the group "Made of Sound", with an anime aesthetic very much in keeping with this type of festival.
The Pop Up event featured Arcade gaming, makeup, piercing, photocall, and well-known DJs, and a large LED screen from MD Servicios Audiovisuales that completed the Tous Pop Up store, creating an immersive experience.
“immersive experience in the Tous Pop Up Store”
The word Pop Up is used for pop-up screens on our computer. A Pop Up event is a marketing action, temporarily installed, that provides new experiences, and manages to differentiate itself from the competition. It is normally designed to present new products, or sell in a different place from the traditional store.
MD Audiovisual Services has a large audiovisual stock for rent for Pop Up Stores, both in macro events and more intimate formats.
Contact us for more information!