Hyundai Motor España has celebrated “INSTER Day” to present the new INSTER model, the innovative 100% electric urban SUV, through a spectacular launch event.
Hyundai offers an immersive experience that has allowed attendees to learn about the features of the INSTER up close, while immersing themselves in an environment that combines cultural and technological elements of Korean inspiration, under the claim Are you in? This initiative, which is part of the brand's electrification strategy, seeks to bring users closer to the main characteristics of the vehicle in a format that fuses technology, culture and multi-sensory experiences. Attendees have been able to interact with several units of the new model, accompanied by a video mapping designed to highlight the lines and characteristics of the vehicle.
“videomapping designed to highlight the lines and features of the vehicle"
On this occasion, MD has used Resolume software that allows us to animate the playback parameters, adapting the content to the vehicle's physiognomy with high precision. A projection mapping that has given life to this innovative proposal for urban mobility that is the Hyundai Inster.
MD Audiovisual Services has different control systems for the management of live screens in Barcelona, for different formats and the possibility of professional mapping. Our video control systems offer superior image quality, and exceptional input and output density.
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Agency/Client: Pasarela S.L.
